Tephra Building Solutions
Managing Director
July 2018 – Present

  • We make and supply building materials in and around Hyderabad. Cement Bricks, AAC Blocks, Fine and Coarse aggregates etc.

Buildmate Projects Pvt Ltd – India
Business Manager

October 2017 – June 2018

  • Headed the complete rebranding of the company.
  • Created extensive marketing collateral – new brochures, exhibition materials, an asset library etc.
  • Set up a thorough CRM system for the sales team and created a sales kit to help in onboarding of new recruits and training them to the company’s products and practices.
  • Oversaw the construction of a 11,000 sq ft office space built with new age materials like AAC blocks and precast slabs.
  • Did preliminary research on MRP II and studied various pain points and bottlenecks in the manufacturing and management processes at the company.

Camelot Integrated Solutions Inc
Product Manager

December 2016 – September 2017

  • Set up agile methodology for a remote team working to build a cloud-based data aggregator and visualization tool called Cloud Funnel.
  • Created roadmaps for the product; maintained product backlog and prioritizing features for developmental sprints.
  • Worked with the design team to create front end for data visualizations for stored data.

NYU Steinhardt School of Culture, Education, and Human Development
Teaching Assistant

September 2015 – December 2015

  • Teaching Assistant for Undergrad courses “Intro to Media Studies” taught by Prof Finn Brunton.
  • Handled recitation section, graded papers and addressed student queries.

Product and Marketing Manager

June 2013 – June 2014

  • Member of the core team of NowFloats, a Microsoft Accelerator incubated company which helps in lead generation for SMBs via SaaS model by providing geographical SEO optimized webpages. Constantly ranked as one of the top startups in India.
  • Planned and executed agile development methodologies to improve quality of app and to launch updates with new features 3 times faster.
  • Redesigned UI flows, incorporated a/b feature testing along with app analytics via Mixpanel to achieve 3.5x session lengths and 2x updates.
  • Managed both product development and marketing teams, hired multiple programmers and expanded team to 6 people for faster releases.
  • Conducted user research through interviews & surveys which was used to create an extensive picture of Indian SMB owners’ digital habits.
  • Winner of Google Admob’s Think Mobile 2014 award for BEST APP. Now used by more than 230,000 businesses with 75% paying customers.

Marketing Manager

June 2013 – June 2014

  • Captured and produced customer and company stories through videos, blog posts, storify etc.
  • Managed social media; content generation, publishing, measurement & advertising for various campaigns.
  • Co-created marketing creatives, content and design for social media, mass media and OOH advertising.
  • Created customer insights deck through surveys and interviews for product & sales experience feedback.

Independent Consultant
Product Marketing Consultant and Project Manager

June 2011 – June 2014

  • Consulted for over 10 SMBs for online media marketing (digital branding, websites, SEO & social media) and app development.
  • Overhauled Framecraft branding, created a product website with CMS, produced video & social content for online and offline marketing.
  • Worked with Robotouch for company rebranding, marketing collaterals, social presence and a website with online shopping.
  • Created wireframes and roadmaps for entrepreneurs scoping to launch a virtual jukebox, and a contacts based social network.
  • Managed multiple projects at once; producing clients’ requirements working with a network of vendors and freelancers for website development, social content, visual branding, marketing collaterals, photography, and video production.

Vedam Calcimin Ltd
Product Marketing Manager
February 2011 – May 2012

  • Worked on setting up a wholesale and retail distribution network in 4 states
  • and over 50 towns in South and Central India.
  • Collected extensive local data on market dynamics, competition, customer and pricing for product positioning.
  • Managed several vendors for SEO, Branding, ERP implementation, merchandising and media ad sales.
  • Created documentation and technology processes for the marketing team from scratch.

Social Media Strategist

June 2010 – Jan 2011

  • Headed social media strategy, created campaigns and produced creatives for retail and entertainment clients.
  • Ran social good campaign for Rang De, a crowd funding site campaign that provides micro-credit for micro enterprises.
  • Engaged Disney and executed the first social media campaign for a south Indian movie for their telugu movie called ‘Anaganaga O Dheerudu’.

Dot Now Social Media Services LLP

September 2009 – April 2010

  • Created social media strategy and content marketing for Options India, an executive recruitment firm.
  • Managed email based lead generation program for passive job seekers by providing industry content.

Tata Business Support Services

June 2009 – August 2009

  • Worked as a Management Trainee in the Business Development function.
  • Learned the framework and intricacies of a BPO
  • Researched competition, Worked on RFPs and RFQs
  • Created social media plans and guidelines.


New York University (NYU), Steinhardt School of Culture, Education, and Human Development
MA in Media Studies (2014-2016)
Department of Media, Culture and Communication
Specialized in Science, Technology and Society

Osmania University
B.E in Mechanical Engineering
· (2004 – 2008)
Muffakham Jah College of Engineering and Technology