Tephra Building Solutions
July 2018 – Present
- We make and supply building materials in and around Hyderabad. Cement Bricks, AAC Blocks, Fine and Coarse aggregates etc.
Buildmate Projects Pvt Ltd – India
October 2017 – June 2018
- Headed the complete rebranding of the company.
- Created extensive marketing collateral – new brochures, exhibition materials, an asset library
- Set up a thorough CRM system for the sales team and created a sales kit to help in onboarding of new recruits and training them to the company’s products and practices.
- Oversaw the construction of
a 11,000sq ft office space built with new age materialslike AAC blocks and precast slabs.
- Did preliminary research on MRP II and studied various pain points and bottlenecks in the manufacturing and management processes at the company.
Camelot Integrated Solutions Inc
December 2016 – September 2017
- Set up
agilemethodology for a remote team working to build a cloud-based data aggregator and visualization tool called Cloud Funnel.
- Created roadmaps for the product; maintained product backlog and prioritizing features for developmental sprints.
- Worked with the design team to create
frontend for data visualizations for stored data.
NYU Steinhardt School of Culture, Education, and Human Development
September 2015 – December 2015
- Teaching Assistant for Undergrad courses “Intro to Media Studies” taught by Prof Finn Brunton.
- Handled recitation section, graded papers and addressed student queries.
Product and Marketing Manager
June 2013 – June 2014
- Member of the core team of NowFloats, a Microsoft Accelerator incubated company which helps in lead generation for SMBs via SaaS model by providing geographical SEO optimized webpages. Constantly ranked as one of the top startups in India.
- Planned and executed agile development methodologies to improve
qualityof appand to launch updates with new features 3 times faster.
- Redesigned UI flows, incorporated a/b feature testing along with app analytics via Mixpanel to achieve 3.5x session lengths and 2x updates.
- Managed both product development and marketing teams, hired multiple programmers and expanded
teamto 6 people for faster releases.
- Conducted user research through interviews & surveys which was used to create an extensive picture of Indian SMB owners’ digital habits.
- Winner of Google Admob’s Think Mobile 2014 award for BEST APP. Now used by more than 230,000 businesses with 75% paying customers.
June 2013 – June 2014
- Captured and produced customer and company stories through videos, blog posts, storify etc.
- Managed social media; content generation, publishing, measurement & advertising for various campaigns.
- Co-created marketing creatives, content and design for social media, mass media and OOH advertising.
- Created customer insights deck through surveys and interviews for product & sales experience feedback.
Product Marketing Consultant and Project Manager
June 2011 – June 2014
- Consulted for over 10 SMBs for online media marketing (digital branding, websites, SEO & social media) and app development.
- Overhauled Framecraft branding, created a product website with CMS, produced video & social content for online and offline marketing.
- Worked with
Robotouchfor company rebranding, marketing collaterals, social presence and a website with online shopping.
- Created wireframes and roadmaps for entrepreneurs scoping to launch a virtual jukebox, and a contacts based social network.
- Managed multiple projects at once; producing clients’ requirements working with a network of vendors and freelancers for website development, social content, visual branding, marketing collaterals, photography, and video production.
Product Marketing Manager
February 2011 – May 2012
- Worked on setting up a wholesale and retail distribution network in 4 states
- and over 50 towns in South and Central India.
- Collected extensive local data on market dynamics, competition, customer and pricing for product positioning.
- Managed several vendors for SEO, Branding, ERP implementation, merchandising and media ad sales.
- Created documentation and technology processes for the marketing team from scratch.
Social Media Strategist
June 2010 – Jan 2011
- Headed social media strategy, created campaigns and produced creatives for retail and entertainment clients.
socialgood campaign for Rang De, a crowd fundingsite campaign that provides micro-credit for micro enterprises.
- Engaged Disney and executed the first social media campaign for a south Indian movie for their
telugumovie called ‘Anaganaga O Dheerudu’.
Dot Now Social Media Services LLP
September 2009 – April 2010
- Created social media strategy and content marketing for Options India, an executive recruitment firm.
email basedlead generation program for passive job seekers by providing industry content.
Tata Business Support Services
June 2009 – August 2009
- Worked as a Management Trainee in the Business Development function.
- Learned the framework and intricacies of a BPO
- Researched competition, Worked on RFPs and RFQs
- Created social media plans and guidelines.
New York University (NYU), Steinhardt School of Culture, Education, and Human Development
MA in Media Studies (2014-2016)
Specialized in Science, Technology
B.E in Mechanical Engineering · (2004 – 2008)
Muffakham Jah College of Engineering and Technology